Floodgate helps South African businesses capture enquiries through USSD, WhatsApp, SMS and mobile forms, then delivers them to your sales team in real time. Follow up while interest is hot, and see exactly which media is paying off.
Mobile phones are the king of communication. Floodgate puts a simple call-to-action on every ad, so an impulse becomes an enquiry in seconds.
Interactive USSD menus run on any handset, smartphone or feature phone. They're ideal for mass-market audiences and on-the-spot lead capture at events and presentations.
Chatbots answer common questions around the clock and qualify each prospect. They hand over to your sales or call-centre agents when a human is needed.
Pull-SMS lets interested consumers text a keyword to request more information. Every response is captured with the number, date and time, so you can call back fast.
Custom forms built for the small screen raise completion rates. Link them from SMS, WhatsApp, QR codes or your website.
Floodgate closes the gap between marketing and sales by removing every manual step between a prospect's interest and your follow-up.
Put a USSD code, keyword, WhatsApp link or QR code on radio, TV, print, billboards, vehicles, packaging or in-store.
They dial, text or chat on impulse, whenever they see your ad. It's easy to do, any time of day.
Details are validated and stored in your private, password-protected database, tagged by campaign and medium.
Your team is notified instantly and each lead is forwarded to your CRM in real time, while interest is at its peak.
Give each medium its own keyword, code or link. Floodgate's online reporting then shows which ones are generating the best return on your adspend.
Sample data for illustration. Your dashboard shows your real campaign results.
Our products go beyond marketing and are used more and more wherever organisations need fast, two-way mobile communication.
Capture prospective students at school presentations and handle peak enrolment enquiries.
Turn packaging, in-store promos and competitions into opt-in customer lists.
Feed agents qualified, real-time leads with the source of every enquiry.
Give reps a unique code so every lead is tracked back to the person who generated it.
Run two-way surveys over USSD, SMS or WhatsApp that reach your whole audience.
Measure response to events, sponsorships and outdoor campaigns as they happen.
Lead cards completed with pen and paper at school presentations could sit uncaptured for weeks. Floodgate moved capture to USSD, so leads reached the CRM in real time. It later brought WhatsApp, chatbots, Messenger and live chat together on one platform with Infobip.
Read the case studyWe tailor our products to your communication strategy and campaign goals.
We connect Floodgate to your existing IT infrastructure, CRM and call centre.
We help you set up, run and analyse campaigns on the Floodgate platform.
We report on each medium's return so you can put your budget where it works.
Floodgate is a South African mobile lead-capture platform run by Floodgate Agencies in Fourways, Johannesburg. It captures enquiries from your advertising through USSD, WhatsApp chatbots, SMS shortcodes and mobile forms, and delivers them to your sales team or CRM in real time.
USSD (Unstructured Supplementary Service Data) is the menu system you reach by dialling a code that starts with * and ends with #. It works on every mobile phone, including feature phones, and needs no data or app. That makes it ideal for reaching mass-market audiences in South Africa.
In real time. As soon as a customer completes a USSD menu, WhatsApp conversation, SMS or form, the lead is validated and stored in your password-protected database, your team is notified, and the lead is forwarded to your CRM, so you can follow up while interest is at its peak.
Yes. Give each medium (radio, TV, print, billboards, social or in-store) its own keyword, code or link. Floodgate's online reporting then shows how many leads each one generated, so you can compare the return on your adspend.
Yes. Floodgate builds WhatsApp chatbots that answer common questions and qualify leads, with hand-off to your agents when a person is needed. As a member of the Infobip partner programme, Floodgate can also combine WhatsApp, Facebook Messenger and live chat in one queue.
Yes. Floodgate connects to your existing IT infrastructure, CRM and call centre, so leads arrive where your team already works, tagged with the campaign and medium they came from.
Tell us about your audience and campaign. We'll show you which channels will get you the most sales-ready leads.